Marketing To Teens: Avoiding Health Or Warning Letters
A secretive e cigarette company which includes captured millions of dollars in profits annually by exploiting a loophole has said it really is temporarily suspending sales in the U.S. till further notice. However, regardless of the news, the company’s website still lists other countries where the product can be acquired. The company, based in Canada, markets Puff Bar as an electronic cigarette that can be used as being a regular cigarette. The only difference is that whenever you light Puff Bar, it mimics the looks and feel of a real cigarette. Actually, some consumers have compared the puffing action of the merchandise compared to that of a cigarette, and smokers around the globe have embraced the new product with both of your hands.
The Puff Bar premiered in Canada in January, with plans to enter other countries shortly. In spite of the recent launch, the website still lists several countries where in fact the product is not available. On the list of countries list may be the U.S., where in fact the product is specifically targeted at younger consumers. The U.S. is not the only country where in fact the Puff Bar cannot currently be purchased. Based on the website, you can find no plans to release the product in the U.S., although it remains the goal of the company to make the product obtainable in the U.S.
An organization representative in Canada told Canadian television station CPolitics that there was “no immediate plan” to market the Puff Bar in the U.S. She denied reports in the Smok Novo 2 media that the company was considering bringing the merchandise to the American market, and instead referred all inquiries to the European company’s home country. The representative did not mention the loophole that allowed the product to be sold in Europe, or the chance that the loophole have been discovered before the product was launched in Canada. The U.S. patent office has ordered the trademark to be granted to both names used to create the e cigarette, which are Smaxx and Vapro. Because the Puff Bar is still illegal in the U.S., it may be problematic for manufacturers to ship their products into the country.
There are some arguments against allowing flavored e cigarettes in the U.S. Many public health experts fear that flavored the Cigs contain a level of nicotine that’s too high to be healthy. In addition they fear that children may be enticed to smoke with flavors that interest their more sensitive psychological needs. One reason that the U.S. patent office has allowed the Puff Bar to be sold in Canada is due to its safety. The product is regulated by Canadian law and is required to meet standard quality controls.
The Puff Bar also is apparently safer than its pre-filled counterparts. It does not contain any nicotine and only includes a little bit of propylene glycol, an ingredient that is commonly used to market cleanliness and prevent greasy foods from spreading. The propylene glycol in the Puff Bar also serves to make the product attractive to younger consumers, as it tastes good.
Like all vaporizers, the Puff Bar also allows users to get rid of nicotine without needing real tobacco. The ingredients in puffs ensure that there is no contact between your smoker’s mouth and the merchandise, thus eliminating the chance for nicotine to be absorbed through the skin. Unlike a traditional cigarette, the user does not have to carry the Puff Bar in place. With the puff bar, the complete surface of the device is covered with heat-sensitive material, which means that the Puff Bar does not emit smoke.
The U.S. Food and Drug Administration are still examining the Puff Bar to determine whether or not it takes its hazard to public health. This loophole in international patent law allows manufactures to advertise their products predicated on names that do not represent any health dangers, such as “The Puff”. The loophole in U.S. patent law allows manufacturers to capitalize on potential names that sound similar to well-known brands without developing a public health risk. For example, one company has trademarked the term “Candy” and developed several variations of its product, including candy bar and mixed bag bag of chips. Having less health or trademark significance does not appear to have hindered the company from selling the products to the public.
The lack of health or warning letters on all of the major tobacco products can help contribute to the existing wave of youth smoking that began in the U.S. However, many teens have turned to electronic cigarettes as a healthier solution to enjoy their daily dose of nicotine. As a way to reduce the appeal of the puff bar to teens, manufacturers should include more health-related language on their marketing materials.